INDEX

Hyper-personalization in retail and customized packaging: how far can we go?

In today’s challenging retail environment, retail brands need to offer highly personalized customer experiences to differentiate themselves and gain customer loyalty. The hyper-personalization trend is still emerging and is likely to impact the entire distribution chain, including packaging and delivery solutions.  Hyper-personalization is more than calling customers by their names or keeping track of their … Continued

E-commerce: Fostering B2B Growth

India’s e-commerce industry witnessed phenomenal growth during the Covid-19 pandemic. Due to the pandemic induced disruptions and restrictions on movements amid several lockdowns across the country, the Covid-19 crisis accelerated the expansion of e-commerce towards new players, new consumers and shift in transactions from luxury goods and services to everyday necessities.

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